The Good Grief Guide
![](https://freight.cargo.site/t/original/i/296c6530f9c162c68c327d24410616f9f70b96c430b67f5799028eb173681dfc/LJW_Mug_with_Decorative_Background_TGG.jpg)
The brief
To create an identity for The Good Grief Guide - a platform created by writer Louisa Cavell described as a ‘one-stop shop for musings and advice on grief in all its guises’.
To create an identity for The Good Grief Guide - a platform created by writer Louisa Cavell described as a ‘one-stop shop for musings and advice on grief in all its guises’.
The work
A brand built around the idea that grief doesn’t ever necessarily diminish, but that we can live with and grow around it.
This is represented with visual motifs such as a flower that can be broken up in to separate circles, inspired by absence and growth. Pastel bright colours are used to subvert expectations of the traditional ‘grief space’.
A brand built around the idea that grief doesn’t ever necessarily diminish, but that we can live with and grow around it.
This is represented with visual motifs such as a flower that can be broken up in to separate circles, inspired by absence and growth. Pastel bright colours are used to subvert expectations of the traditional ‘grief space’.
![](https://freight.cargo.site/t/original/i/56529c413a7d8bcdfd17a01902ec2afd1c25e915aa11f3c9148c9460fd20d6fb/LJW_Free_Iphone_13_Pro_Mockup_4_TheGoodGriefGuideSubstack.jpg)
![](https://freight.cargo.site/t/original/i/26c7b981a4f83b9754d33397e858244f7d73828c2d18610923c41684c458574b/LJW_Free_MacBook_Pro_1_TheGoodGriefGuide.jpg)
![](https://freight.cargo.site/t/original/i/a23b505b1ba730fb1ead30b17e31f9de8e1ad87fed64b84e0cb19fa865608a27/LJW_TGG_Stories.jpg)
🌞 Take me home!