The Good Grief Guide
The brief
To create an identity for The Good Grief Guide - a platform created by writer Louisa Cavell described as a ‘one-stop shop for musings and advice on grief in all its guises’.
To create an identity for The Good Grief Guide - a platform created by writer Louisa Cavell described as a ‘one-stop shop for musings and advice on grief in all its guises’.
The work
A brand built around the idea that grief doesn’t ever necessarily diminish, but that we can live with and grow around it.
This is represented with visual motifs such as a flower that can be broken up in to separate circles, inspired by absence and growth. Pastel bright colours are used to subvert expectations of the traditional ‘grief space’.
A brand built around the idea that grief doesn’t ever necessarily diminish, but that we can live with and grow around it.
This is represented with visual motifs such as a flower that can be broken up in to separate circles, inspired by absence and growth. Pastel bright colours are used to subvert expectations of the traditional ‘grief space’.
🌞 Take me home!