Shelter Spring Retail Campaign
The brief
To create a positive, uplifting campaign to get people to shop in and donate their pre-loved items of clothing to their local Shelter charity shop this spring.
The work
I worked with copywriter Mihika Jeynarth and Creative Madeline Hackney at Shelter to come up with campaign concepts. I then designed posters, flyers and social media posts for the rollout.
We arranged a photoshoot to hero the second-hand clothing and accessories and made them look fantastic. Using a bright, heavily patterned wallpaper by Yinka Ilori as the backdrop to bring a modern spring vibe.
To create a positive, uplifting campaign to get people to shop in and donate their pre-loved items of clothing to their local Shelter charity shop this spring.
The work
I worked with copywriter Mihika Jeynarth and Creative Madeline Hackney at Shelter to come up with campaign concepts. I then designed posters, flyers and social media posts for the rollout.
We arranged a photoshoot to hero the second-hand clothing and accessories and made them look fantastic. Using a bright, heavily patterned wallpaper by Yinka Ilori as the backdrop to bring a modern spring vibe.
I worked with the Creative Lead to source the products and plan the photoshoot under a tight deadline andlimited budget.
The result
The Shelter shops have a spring campaign that looks as good (if not better) than any of their competitors on the high street (charity shop or otherwise!).
The result
The Shelter shops have a spring campaign that looks as good (if not better) than any of their competitors on the high street (charity shop or otherwise!).
![](https://freight.cargo.site/t/original/i/7960efc5c28303fe0b29b3f5d4f17a8a729864c51818d99ee5f2cf0d7a09916e/LauraJaneWalsh_SpringRetail4.jpg)
![](https://freight.cargo.site/t/original/i/06ed170ec2e85d707eb2cd3046bda6ba219a7b40dbff186292a7bc040d825a94/LauraJaneWalsh_SpringRetail5.jpg)
![](https://freight.cargo.site/t/original/i/c522a892e4c56fafdb7dc4d7d84df639d655ba008718585fed15e874ff55181d/LauraJaneWalsh_SpringRetail6.jpg)
![](https://freight.cargo.site/t/original/i/f989953bed98ac34846c7aa95b7694de1a5a72c831b1957522bd7246fdf62c1b/LauraJaneWalsh_SpringRetail3.jpg)
🌞 Take me home!