Enough is Enough!

The brief
To create a hard-hitting campaign to encourage the 10 million renters in this country demand that the government fix private renting.

The work
Working with copywriter Oli Impey at Shelter, we created an in-your-face creative concept that tapped into renters’ shared frustrations, centred real renting experiences and allowed people to take the campaign into their own hands.

I created posters, stickers, social media posts and animations, as well as concepts for billboards that targeted Michael Gove, Secretary of State for Levelling Up, Housing and Communities, directly.

The result
To date, nearly 80,000 people have signed the online petition to demand the government ensure that the new Renters’ Reform Bill scraps unfair evictions and create a landlord database.

This campaign also helped to position Shelter as an organisation that is on the side of renters, boosting this audience’s support of Shelter.
🌞 Take me home!